When Devil’s Halo Cheesecakes & Milkshakes debuted in June 2021, our founders, Jeff and Melanie Earle, thought it would be a fun way to turn their passion for baking and all things sweet into a side hustle. They started by selling the now infamous Cheesecake On A Stick, and within a matter of weeks, their baked goods had gained legendary status among the community. 

After selling out repeatedly at local artisan markets, Jeff and Melanie realized they may have bitten off more than they could chew. Growing a small business from scratch meant they had to put the “home” in “homemade.” They soon wound up purchasing an additional five fridges and two stand-up freezers to store the tasty treats in their basement, all the while demand for Devil’s Halo cheesecakes soared. 

From businesses to birthday parties and community fundraisers, it became clear that their customers couldn’t get enough of the delicious sweets. They began joking about opening a storefront, but despite their success, taking the business from a side hustle to a brick-and-mortar store still seemed like a dream. As the company grew, it was soon realized that juggling full-time jobs and this passion project meant they couldn’t have their cake and eat it, too. It was time to make a dream a reality. 

Today, Jeff and Melanie are proud to operate Devil’s Halo Cheesecakes & Milkshakes from its location in Moncton, New Brunswick. Offering cheesecake bowls, milkshakes, waffle cones, and more, they can’t wait to show you what dreams are made of.

Please stop by and say hi while we serve you a slice of heaven… you know you want to.

😈